THE PRODUCT TEMPLATE

This statement should provide a general understanding about the program, while sparking curiosity and “hooking” buyers to keep reading.

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THE RUNDOWN:

HIGH LEVEL FEATURE ONE

Describe this high level feature and how your program benefits from it. Make all of these sections the same length & word count.

HIGH LEVEL FEATURE TWO

Describe this high level feature and how your program benefits from it. Make all of these sections the same length & word count.

HIGH LEVEL FEATURE THREE

Describe this high level feature and how your program benefits from it. Make all of these sections the same length & word count.

HIGH LEVEL FEATURE FOUR

Describe this high level feature and how your program benefits from it. Make all of these sections the same length & word count.

INTRODUCING:

YOUR PROGRAM

This is where you introduce you program. Really shed light on the high level features of your offering, as well as some emotional benefits. This statement is meant to really enroll people and incentivize them to keep reading. Don’t go into too much detail here! Make this easy to skim and digest, but pack a punch.

THE CURRICULUM:

01

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

02

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

03

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

04

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

05

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

06

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

07

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

08

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

09

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

10

LESSON TITLE

A one to two sentence description of the lesson. Make each description the same length & word count.

THE TRANSFORMATION:

CATEGORY ONE

  • 2-5 bullet points listing out the transformation customers can expect to experience with your program or offering.

  • This is where visitors will go to absorb the emotional benefits, so make sure they’re straightforward and easy to absorb.

CATEGORY TWO

  • What will your ideal customer learn, gain or achieve? What do they struggle with, and what are the direct solutions you’re providing?

  • Keep each bullet short and sweet, try and cap at one sentence per bullet.

CATEGORY THREE

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WHAT’S UP!

INTRODUCE YOURSELF HERE

A couple of paragraphs with some key points about yourself, your credentials and your offering. If people aren’t convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level. What’s your story? Why do you do what you do?

Try to weave in as much credibility, personality and relatability as possible—you’ve been where they are and you know how to help!

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SO, HOW DID I GET HERE?

One to two paragraphs bridging the gap between your background and struggle, to how you now have the tools to serve others. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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HERE’S EXACTLY WHAT’S INCLUDED:

  • 5-7 bullet points listing out what’s included in your program or community.

  • This is where visitors will go to absorb the tangible deliverables, so make sure they’re straightforward.

  • Be sure to include things like: member directory, live trainings, guest speakers, etc.

  • Keep each bullet short and sweet, try and cap at one sentence per bullet.

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PLUS, ACCESS TO:

WORLD CLASS CO-COACHES

CO-COACH’S NAME AND TITLE

One succinct paragraph bio about this advisor. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Et dolore magna aliqua. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

CO-COACH’S NAME AND TITLE

One succinct paragraph bio about this advisor. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Et dolore magna aliqua. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

CO-COACH’S NAME AND TITLE

One succinct paragraph bio about this advisor. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Et dolore magna aliqua. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

CO-COACH’S NAME AND TITLE

One succinct paragraph bio about this advisor. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Et dolore magna aliqua. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

SO, HOW DID I GET HERE?

DEMOGRAPHIC 1

Describe this demographic and how your program will benefit them. These sections should be the same length & word count.

DEMOGRAPHIC 2

Describe this demographic and how your program will benefit them. These sections should be the same length & word count.

DEMOGRAPHIC 3

Describe this demographic and how your program will benefit them. These sections should be the same length & word count.

DEMOGRAPHIC 4

Describe this demographic and how your program will benefit them. These sections should be the same length & word count.

PEEK INSIDE

THE PROGRAM:

COMMUNITY LOVE

TAKE A PEEK INTO OUR MEMBERS’ EXPERIENCES:

PAY A LITTLE, GET A LOT.

MONTHLY

$ XX

PER MONTH

billed monthly

  • Cancel anytime

  • Instant access

QUARTERLY

$ XX

PER MONTH

billed quarterly

  • ALL monthly benefits

  • Plus, LIST AN ADDITIONAL BONUS

ANNUAL

$ XX

PER MONTH

billed annually

  • ALL monthly benefits

  • List quarterly bonus

  • Plus, LIST AN ADDITIONAL BONUS

FREQUENTLY ASKED QUESTIONS

FAQ 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

FAQ 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

FAQ 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

FAQ 4

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

FAQ 5

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.